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A. Bright Idea Creates New Position to Head West Coast New Business Operations

abimaster | September 21, 2011
Brooke Austin, Director of New Business Development West Coast Operations

Creative agency expands business opportunities in Maryland and California

Bel Air, Md. – Continuing to build its West Coast operations, A. Bright Idea Advertising and Public Relations recently hired Brooke Austin to lead the team as Director of New Business Development West Coast Operations. With an extensive portfolio of work in Maryland and California, A. Bright Idea provides top quality marketing, brand development, graphic design, interactive web development and design, advertising, CPG packaging and public relations support to nonprofit, government and retail clients. Austin will be responsible for continuing these successful creative solutions in working with A. Bright Idea’s current and new clients.

“Our overall goal remains rooted in helping businesses grow and thrive, whether it’s a local nonprofit, retail business, hometown bank or winery, ” says Vice President of Client Relations, T.J. Brightman. “Brooke is a natural fit for A. Bright Idea’s talented team, and in supporting our goal of providing organizations across the country with the strategic communications tools needed to meet their business goals and tackle creative challenges head-on.”

Austin maintains impressive experience working for several Fortune 500 companies including The Clorox Company and Chevron Corporation as a Senior Design and Art Director where she collaborated with marketing teams to provide brand identity, brand development, creative concept and visual design services.  During her tenure at Clorox’s headquarters in Oakland, Calif., Brooke successfully managed various accounts, projects and clients.  She was also responsible for increasing sales some 32% nationally in six months and 44% globally in one year for the premium 30-item Ever Clean Cat Litter product line by managing, developing and designing a new brand strategy, brand position, logo-mark design, brand identity and brand architecture with several product line extensions.

Austin most recently owned and operated her own agency, Austin West Design in Kenwood, Calif., where she worked with a variety of clients providing extensive brand strategy, brand positioning, brand identity development, creative concept development visual communication, CPG packaging, point-of-sale and point-of-purchase for accounts including Beringer Vineyards, Allied Domecq Wines, Dreyers Ice Cream, Freemark Abbey Winery, Levi Strauss, Smith & Hawken and Whole Foods.

An award-winning advertising and public relations agency with locations in Maryland and California, A. Bright Idea excels at identifying opportunities, generating ideas and executing customized solutions that deliver results for government, commercial and nonprofit clients including U.S. Army Chemical Materials Agency, Defense Logistics Agency, Science Applications International Corporation, Baltimore County Savings Bank, Slavie Federal Savings Bank, Bel Air Center for Addictions, Jordan Thomas Salon & Spa, The Kelly Group, St. Francis Winery, SomethingAboutSonoma.com and Kenwood Kitchens, among many others.

For more information on A. Bright Idea and its services, visit the website at abrightideaonline.com or email info@abrightideaonline.com.

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210 Archer Street, Bel Air, MD 21014 | (p) 410.836.7180 | (f) 410.836.0186
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